Ariel Lembeck
SERVICES
WEBSITE REFRESH
Ariel Lembeck is an interdisciplinary artist whose practice moves across highly physical dance performances, public interruptions, and interactive installations. We refreshed the website to create a clean, contemporary model with architectural graphics. We prioritized accessibility in the color palette and typography. We wanted the website to feel considered, mysterious, feminine, and styled.
OVERVIEW
WEBSITE
The priority for Ariel’s site was accessibility. The typography, colors, white space, and image blocking were meticulously chosen to emphasize clear, accessible navigation. Since Ariel is an interdisciplinary artist, we wanted the site to feel architectural and graphic. I created textures, shapes, objects, and image components that may show up in her work.
The main goal for my site was to refresh the navigation so it's more user-friendly, and for each of the choreographic projects to have its own page. The About page was updated to clearly show Ariel’s biography with a simple CV button. We added a donation page for patrons to support her work and collaborators.
