Keerati Jinakunwiphat
SERVICES
WEBSITE REFRESH
Keerati Jinakunwiphat is a choreographer, performing artist, and movement director whose approach to dance revolves around community and connectivity. Keerati’s site is frequented by donors, patrons of the arts, foundations, and organizations that provide grant opportunities; therefore, we conducted a website refresh to update the professional image of her digital presence to visually represent her work in the studio.
The site features an updated color palette, refined typography, and custom graphic collages to bring a distinct professional draw and weight to her about, works, events, press, support, and contact pages.
OVERVIEW
WEBSITE
The approach for Keerati’s site was to create a minimalist designs that bolster the epic work, press, and upcoming events related to this artist. Keerati’s work is grounded and warm-toned, so it was important to find one accent color that could marinate into each work's page. We set up a donation page for donors, sponsors, and foundations to directly support the artist and her work.
For the style and visual mood of the site, we were inspired by clean, weighted sans serif fonts, a distinct red color to root her Thai-American culture, and blocked, grid-style layouts.
